Integrate with Zapier or API

Your email communication is most effective when your contact data stays up to date across all your tools. Rather than relying on manual imports, you can connect Flexmail to your CRM, e-commerce platform, or other business tools so data flows automatically. There are two main ways to do this: Zapier and the Flexmail API.

Zapier

Zapier is a no-code integration platform that connects thousands of apps without requiring any technical knowledge. You create Zaps, automated workflows that trigger actions in one app based on events in another.

Example Zaps with Flexmail:

• When a new contact is added to your CRM, add them to Flexmail
• When someone fills in a Typeform, add them to a Flexmail interest
• When a new order is placed in Shopify, update a custom field in Flexmail

When to use Zapier

• You want to connect Flexmail to another tool without writing code
• The integration is relatively simple, one trigger, one or a few actions
• You want to set it up quickly and test it without technical support
• The tool you want to connect is in the Zapier app directory

Set up a Zapier integration

Getting started with using Zapier is easy:

1. Log in with your Zapier account (or create one).
2. Select ‘My apps’ in the menu.
3. Click ‘Connect a new account…’ and select the app of your choice.
4. Use your login details of this app to connect with your account.
5. As from that moment, you can start with composing your Zap. In the process, you also select the details you want to exchange.

The Flexmail API

The Flexmail API allows developers to build direct integrations between Flexmail and any other system. Unlike Zapier, the API gives you full control over what data is exchanged and how, but it requires programming knowledge.

When to use the API

• You need a custom integration that isn't possible through Zapier
• You're connecting Flexmail to an in-house system or custom-built application
• You need high-volume or real-time data synchronisation
• You want to automate contact management, campaign sending, or reporting at scale

Getting started with the API

Full API documentation is available at api.flexmail.eu/documentation Your API key can be found in Settings under API > personal access tokens. The API supports contact management, campaign sending, reporting, and more.

Choosing between Zapier and the API

• No technical knowledge needed? Use Zapier.
• Need a custom or complex integration? Use the API.
• Connecting to a common SaaS tool? Zapier likely supports it.
• Connecting to your own system? Use the API.
• Want to get started quickly? Use Zapier.
• Need maximum flexibility and control? Use the API.

Getting started

If you want to get started with building an integration, check the following resources:

• Find your apps to see if you can connect via Zapier