Messages and campaigns: how they work together

If you have worked with email platforms like Mailchimp or Brevo before, you might be used to creating a "campaign" as a single object, with content and send settings in one flow. In Flexmail, these are two separate things: a message and a campaign. This article explains why, and what that means in practice.

The two-step model

In Flexmail, you always start by creating a message. A message is the email content and design, the actual body of the email. You set the subject line and preheader when you create the campaign, not in the message itself. The message exists on its own, separate from any send.

Once your message is ready, you decide how you want to use it. That can be:

• In a campaign, a one-off or scheduled send to a contact list or segment.
• In an automation, as a step in a triggered sequence.
• As a transactional email, sent via the API in response to a specific event.

The message itself does not change depending on how you use it. You create it once and it is available for all these purposes.

Why Flexmail works this way

Separating messages and campaigns offers several practical advantages.

Reusability

A message can serve as a template or starting point for future sends, without needing to create a new campaign each time. This is especially useful for recurring content such as newsletters or onboarding emails.

Rights and access management

Because messages and campaigns are separate, you can grant different people access to different parts of the process. A copywriter or agency can have access to create and edit messages, without being able to send campaigns or view contact data. A campaign manager can take approved messages and schedule sends, without being able to change the content.

This is useful for teams where content creation and sending are handled by different people, or for agencies building emails on behalf of clients.

Flexibility across channels

The same message can be used in a campaign, an automation, or a transactional flow. You do not need to recreate the content for each context.

What this looks like in practice

When you open Flexmail, you find Messages and Campaigns as separate menu items. The standard workflow is:

1. Go to Campaigns > Messages and create your email.
2. When the message is ready, go to Campaigns > Manage campaigns (or Automation) and create a new send.
3. Select the message you want to use, choose your audience, set the timing, and send.

Next steps

• Read "Get started with the Email Builder" to begin your first message.
• Read "Campaigns" to learn how to create a campaign and select a message.
• Read "Get started with Workflows" if you want to use messages in a triggered sequence.

Last updated on 29 April 2026