After you have sent a campaign, you will obtain a detailed report which you can use to analyse your campaign. This article will walk you through all the components that you can find in your campaign report.
The overview section will provide you with detailed information and figures concerning the delivery, open and click rates of your campaign. If you click on the arrow icon next to a specific field you can select Display to obtain more detailed information, Export data or start a New campaign.
In the link overview section you can see the names and URLs of the links included in Link Tracking. You can also see how many times your contacts have clicked on a link. If you click on the gear icon and select View, you will see which contacts have clicked on a certain link.
In the link map section of the report, you will see your campaign message with percentages of how many times a link has been clicked on.
On occasion, messages cannot be delivered correctly due to different reasons, for example, when the recipient's email address doesn't exist anymore. In such cases the messages bounce back. In the deliveries section of your report you can find information about those bounces. The bounces are divided into soft and hard. The Click here for more info link will provide you with explanations of the different bounce codes. Knowing exactly why your message hasn't been delivered will help you optimise your database.
At the top of the page you will see an Export button which you can use to export the campaign bounces with their codes. You can also hover your mouse over the adjacent icons to review the different options concerning bounces. They consist of View, Export to new campaign, Export and Blacklists.
Here you can see which email clients your contacts are using to read your messages, organised into Desktop, Web based and Mobile based email clients.
The render engine section will show you which render engines your contacts are using to read your messages. Each render engine has its own specifications for the display of your message.
- Webkit = Firefox, Safari, Thunderbird… (successor of Gecko)
- Trident = Internet Explorer, Outlook 2003
- MS Word = Outlook 2007, 2010 and 2013
- Gecko = older versions of Firefox, Safari, Thunderbird…
This section will show you which operating systems your contacts are using to read your messages.
In this section you will find the open, bounce and click through ratios of your campaign, as well as detailed information of what these ratios are based on. You will also find a comparison to the average ratios of all the campaigns in your account in order to help you with a better assessment of your campaign.
Here you can view all the base information about your campaign, such as name, subject, sender information, processing information,... and also preview your message.
Here you will get an overview of the contacts that forwarded your message. For privacy reasons you will not be able to see to whom your message was forwarded.
This section will give information only when the Flexmail placeholder #forward# has been used, not on the forwards made in the email clients.
In the domain section, you will see an overview of all the domains which are represented in your campaign. If a domain occurs very often in a campaign, Flexmail automatically takes measures to ensure optimal delivery.
If you click on the PDF reporting section you will get an exhaustive PDF report of your campaign, containing all the important data and figures. You can personalise the PDF reporting in your account settings.
If you have set up an AB test to your campaign, you can see the results in this section. You will clearly see the winner and the opening rate to each variant.
Web Tracking is a Premium subscription feature of Flexmail.
Web Tracking allows you to observe the clicking behaviour of your target audiences in order to optimise your marketing strategies. You can easily organise your contacts into different interest groups and provide those groups with the best content in accordance with their preferences.
In the last section of your campaign report, you can see the results of your web tracking. You will be able to see the number of contacts who have:
- Visited a page/URL
- Clicked on a link
- Clicked on download
You will also be provided with a figure containing all that information plus the conversion goal. You can set between which dates you'd like to see the results of at the top right corner.