Survey reports
After contacts complete your survey, Flexmail generates detailed reports automatically. There are three report types, each suited to a different analysis need.
Access your survey reports
- Go to Forms, then Surveys.
- Click the gear icon next to your survey and select Survey report
The three report types:
Survey report
The main overview. Shows every question with a percentage breakdown of all answers, visualised as a chart. You can filter by campaign and by segment to see how specific groups responded. All data can be exported and printed.
Answer sheets
A list of individual submissions. For non-anonymous surveys, each row shows the contact's email address, the submission date, the time they took to complete it, and a link to their complete answer sheet. For anonymous surveys, individual email addresses are not shown, you see a participant index number instead.
Use answer sheets when you need to follow up with specific respondents or verify individual responses.
Comparative report
Compares responses between different groups of respondents side by side. This is most useful when you've used scenarios to route different contact groups through different paths.
Example: you routed respondents through different pages based on a product type. The comparative report shows how each group answered the same question differently, useful for understanding whether perceptions differ across segments.
You can also use the comparative report to compare results across different campaigns that used the same survey, to track how sentiment changes over time.
Reading your results
Percentage-based questions
Multiple choice, rating scale, and similar questions show results as percentages. The chart gives you a quick visual of the distribution. Export the data to a spreadsheet for more detailed analysis or to share with stakeholders.
Open text answers
Text field questions don't produce charts, the answers appear as a list of individual responses. Read through them for recurring themes and patterns. For large volumes of text responses, consider copying them into a text analysis tool.
Response rate
The answer sheets view shows how many contacts were sent the survey versus how many completed it. A low response rate usually points to one of three causes: the survey was too long, the campaign subject line didn't communicate the value of responding, or the contact segment wasn't the right audience for the topic.
Pro tips
- For post-event or post-purchase surveys, response rates are highest when sent within 24-48 hours while the experience is still fresh. Waiting a week typically halves response rates.
- Use the segment filter in the survey report to compare how different groups responded without needing to set up scenarios, useful for ad-hoc analysis after the fact.
- Export results to a spreadsheet before drawing conclusions if your response count is large. Chart percentages round, which can obscure small but meaningful differences in the raw numbers.
Next steps
- See 'Survey scenarios' to set up branching that makes the comparative report most useful.
- See 'Personalise a survey', non-anonymous surveys are required for the answer sheets view to show individual contact data.
- See 'Survey best practices' for guidance on acting on survey results.