About languages

During your first steps in Flexmail, you will have to select the languages in which you will send emails.

Why do we ask you this?

The languages you have chosen will also be used to display certain standard texts in the correct language to your recipients. Think of the footer at the bottom of your e-mail, but also your profile and unsubscribe page. If we need translations from you, we only ask for the languages you select here. If you are going to mail in a monolingual way and therefore only indicate one language, we will not bother you with other languages throughout the platform.

To put it very simple: you have to set your communication languages, so that the recipients of your mails will also see the correct language everywhere.

Which languages can you choose?

Popular languages
Language ISO value
Dutch nl
English en
French fr
German de
All other languages
Language ISO value
Bulgarian bg
Chinese zh
Croatian hr
Czech cs
Danish da
Estonian et
Finnish fi
Greek el
Hungarian hu
Irish ga
Italian it
Latvian lv
Lithuanian lt
Maltese mt
Polish pl
Portuguese pt
Romanian ro
Russian ru
Slovak sk
Slovenian sl
Spanish es
Swedish se

The ISO value is the value you should use to indicate the language of a contact in your CSV import file.

What are languages used for?

Languages are used in different places throughout your account. We make a distinction here between contact language and account language.

Contact language

The contact language is the language that you can give to the contact. This language is used in the following places:

  • Header and footer: browser view, update link and unsubscribe link
  • Own fields: translations of your own fields
  • Import: choice of a fallback language for your import
  • Segmentation: set segments according to the language
  • Workflows: Conditions in your workflow that check for language

By setting the languages for each contact, you can be sure that the contact will always see their standard texts in their own language, without you having to do anything else.

Support tip
The languages that you can give to your contact are the languages that you had to choose during onboarding. If you want to add or remove a language afterwards, please let us know at support@flexmail.be.

Account language

In addition to the contact language, you also have the account language. This is the language in which your account will be displayed.

Here you can choose from 4 languages:

  • Dutch
  • French
  • English
  • German

You can change the account language in your profile. This has no effect on your contact languages.

What is a fallback language?

If you have selected multiple languages, you will also have to choose a fallback language. This fallback language will be used when certain elements have not been translated.

Suppose you have set up your own fields, but these have not yet been translated. Then for the time being the fallback language will be shown for these fields, regardless of which language your contact has.

Import contacts and languages

When you import contacts you have two options to give your contacts a language.

  1. Add a language to your contact via your import file.
    When you create a file to import contacts, add an extra column with the language you want to give to the contact for each contact.
  2. You choose a fallback language for the import.
    A fallback language is requested during the import. If a contact does not have a language in your file or you have not selected the language column, the fallback language will be used for these contacts.

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