What types of messages are a good fit for Flexmail?

We're all about providing top-notch quality and ensuring your messages reach their destination smoothly. That's also one of the main reasons why we don't offer a free version – we don’t want to compromise on these values.

Sending out your marketing and important business emails is a big deal to us. To keep things running smoothly, we keep a close eye on the types of emails zipping through the Flexmail platform. It's like our secret sauce for making sure everything aligns with the guidelines we've learned from experience and the best practices set by internet service providers.

So, what's our secret recipe for determining the perfect messages for Flexmail?

Principle 1: Separate Your Email Traffic

Mixing up marketing and transactional emails from the same IP can cause issues. We've got this covered at Flexmail by dividing email traffic into separate streams. This way, all your important application emails get where they need to go, quick and reliable.

Transactional emails, the ones triggered by user actions, flow through our Email API. Think welcome emails, password resets, comments, and order confirmations.

Marketing emails, the ones sent out to a bunch of people at once, take a different route. They can exclusively be sent through the Flexmail platform and our email marketing API. Think product updates, newsletters, promos and other segmented and relevant content you want to offer your recipients.

We expect you to follow these guidelines to the letter.

Principle 2: Send Good Email

Once we've sorted out the right messages for Flexmail, we look at a few more things to keep our reputation sparkling. Here are some friendly tips:

  • Send top-quality emails: Make sure your transactional emails bring value to your customers and keep them engaged. Keep your lists, content, and other practices in tip-top shape for your broadcast messages. Need ideas? Check out our email design guides!
  • Adhere to the GDPR: Make sure you are rightfully sending your marketing emails, gather consent and make unsubscribing as easy as possible.
  • Keep spam complaints low: We want your emails to land in inboxes, not spam folders. Keep spam rates below 0.1%. We’ve lots of resources to help you with that.
  • Keep bounces low: Bounces should be below 10% to keep everyone happy. Only send messages to real email addresses, keep up a steady frequency, clean out the inactive users, and don't use Flexmail to tidy up your email list.
  • Set up email authentication: To make sure your emails reach their destination, set up SPF, DKIM, and DMARC. It's like giving your emails a VIP pass. We don’t allow sending emails without proper authentication. If this is new to you, we’ll help you on your way as well.

Ready to give Flexmail a go? You'll experience a platform that’s easy to use top-notch deliverability and the help of our awesome support!

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