Contact reports
Contact reports give you a detailed view of how your contact database is growing and evolving over time. You can see how many contacts were added, how they came in, and how your audience has changed over a given period.
Running contact reports regularly helps you spot trends before they become problems, whether that is a rising unsubscribe rate, slower list growth, or over-reliance on a single acquisition channel.
Before you begin
Contact reports are available to all Flexmail users. No special setup is required.
What a contact report shows
- New contacts added over time, broken down by source
- Unsubscribes and blacklistings over time
- Net growth of your active contact list
- Language distribution of your contacts
Create a contact report
- Go to Contacts, then Contact reports.
- Click Create new report.
- Set the date range you want to analyse.
- Choose which data you want to include: additions, removals, or both.
- Click Generate.
Using your contact report
Contact reports are useful for understanding the health and growth of your list over time. A few things worth tracking:
- If unsubscribes are rising, check whether your sending frequency or content relevance has changed
- If new contacts are coming primarily from one source, consider diversifying your opt-in touchpoints
- If your net growth is flat or negative despite consistent acquisition, your list health may need attention. Look at re-engagement campaigns or cleaning inactive contacts
Common mistakes to avoid
Only checking reports after a problem occurs
Contact reports are most useful when you look at them consistently over time. Running one only when something feels off means you miss the early warning signs. Build a habit of reviewing your contact report at least once a quarter.
Ignoring the source breakdown
If most of your new contacts are coming from a single source, for example one opt-in form or one import, your list growth is fragile. A contact report broken down by source shows you where to invest in more acquisition touchpoints.
Not cross-referencing with campaign data
A rising unsubscribe rate in your contact report means more when you compare it to your campaign data. If unsubscribes spiked after a particular campaign, that is a signal about content or frequency rather than a general list health issue.
Next steps
- Read "Campaign reports" to understand how campaign-level metrics complement your contact report data
- Read "About segments" if you want to create more targeted views of specific subsets of your contacts
Support tip Run a contact report at least quarterly. Combining it with your campaign report data gives you a full picture: how your list is growing and how well it is engaging.