Sending options
In the final step of creating a campaign, you choose when and how it goes out. Flexmail gives you four options: save for later, send immediately, send at a scheduled time, or spread the send
over a time window in batches.
Save (do not send yet)
Saves your campaign without sending it. You'll find it in Manage campaigns whenever you're ready to come back and send. Useful if you want to prepare campaigns in advance or need a second pair of eyes before going live.
Send now
Sends your campaign immediately after you confirm. The campaign goes to your selected recipients straight away.
Send at a specified time
Schedule your campaign for a specific date and time. You can also select a time zone, if you don't, Flexmail uses your account's default. You can change the scheduled time at any point before the campaign goes out.
Support tip Not sure when to send? Check out "What is the best time for sending a campaign?" for practical guidance on timing by audience type and content.
Send in batches
Spreading a large send over a time window has real advantages: it avoids a sudden spike in traffic to your website, gives you time to catch any issues before the full list receives the campaign, and can improve inbox placement for very large sends.
Flexmail sends to a new batch of contacts every 10 minutes. You set the start and end dates, and can restrict sending to specific days of the week and hours of the day, so batches only go out during business hours, for example.
Attention Not all sending options are available for every campaign type. Opt-in campaigns cannot be sent in batches. SMS campaigns can only be sent now or saved.
Notification emails
At the bottom of any sending option, you can add one or more email addresses to receive a notification once your campaign has finished sending completely. Useful if you want to let a colleague know the campaign is out, or trigger a follow-up process.
Pro tips
- For large campaigns, use batch sending so you have time to spot issues, a broken link, an unexpected bounce spike, before the entire list has received the campaign.
- Use scheduling when you're preparing campaigns in advance. Campaigns can be fully configured and scheduled days or weeks ahead, and you can still adjust the time before they go out.
- Add a notification email for any campaign that requires a follow-up action. It removes the need to manually check when the send is complete.
Common mistakes to avoid
- Saving a campaign intending to send it soon and then forgetting about it. Check your Manage campaigns list regularly for saved campaigns that are ready to send.
- Scheduling in the wrong time zone. If you don't select a time zone, Flexmail uses your account default. Double-check the time zone setting for campaigns targeting international audiences.
- Using batch sending for opt-in campaigns. This option is not available for that campaign type.
Next steps
- After choosing your sending option, Flexmail will confirm the send or schedule the campaign. You can monitor sending progress in Manage campaigns.
- Once the campaign is sent, your report is available in Campaigns > Campaign reports.