Relaunch a campaign

The relaunch feature lets you resend an existing campaign, but only to the contacts who haven't received it yet. It's designed for situations where you've added new contacts to your account after a campaign was already sent. You get all the same settings and message without having to build the campaign from scratch.

Prerequisites

• The original campaign has been sent and is visible in Manage campaigns.
• New contacts have been added to your account since the original send.
• Note: AB testing is not available when relaunching a campaign.

How it works

Flexmail automatically checks which contacts in your selected segments have already received the campaign and skips them. Only contacts who weren't included in the original send will receive the relaunch. You don't need to manually exclude anyone.

Relaunch a campaign

1. Go to Campaigns, then Manage campaigns.
2. Click the gear icon next to the campaign you want to relaunch.
3. Select "Relaunch this email campaign to new contacts".
4. On step 1, review the campaign details. You can update the subject line, sender, or message if needed. Check "Update this campaign with the latest version of my message" if you've made changes to the message since the original send.
5. On step 2, select the segments you want to send to.
6. On the overview page (step 3), you'll see two numbers: how many contacts received the original campaign, and how many new contacts will receive this relaunch. Check these carefully before proceeding.
7. Choose your sending option and confirm.

Pro tips

• Use the relaunch feature as a standard part of your list-building workflow. When new contacts are imported or added via a form, check whether any recent campaigns should be relaunched to include them.
• If you updated the message since the original send, always check "Update this campaign with the latest version of my message" in step 1 of the relaunch. Otherwise, the original version is used.

Common mistakes to avoid

• Relaunching to the same segment without checking the contact count. If the number of new contacts is zero, there's nothing to send. The overview page will show this before you confirm.
• Not reviewing the subject line and sender before relaunching. If time has passed since the original send, those details may need updating, for example, a time-sensitive subject line that references a specific date.
• Removing contacts during the send. This causes inaccurate reporting, the campaign report will show contacts who no longer exist in your account.

Next steps

• After the relaunch, view its report as a sub-entry under the original campaign in your campaign reports.
• Set up a workflow to automatically assign interests to new contacts so that future relaunches target the right people.

Related articles