Legacy: Create and manage an interest label
If your account already works with interests instead of with interest labels and preferences, you can find more information here.
Interest labels can be used to track the link-clicking behaviour of your contacts and categorise them into groups based on that behaviour. You can use those groups to send them campaigns, to show, or not show, segments of your message to them and more.
This article will show you how to create and manage your interest labels.
Create an interest label
- Go to the Contacts > Interest labels section of your account.
- Here you will be able to see all the interest labels you have created so far. Next, click on Create new interest label.
- Enter a descriptive name for your interest label and click on the Save button.
- Click on the link to learn how to use an interest label.
Manage an interest label
Click on the gear icon next to an interest label to view all the management options.
Display all interest label members
View a list of all the contacts with this interest label. Here you can remove specific contacts from the selected interest label by clicking on the gear icon next to that contact.
Export all interest label members
Export all contacts in a CSV file. Here you can also specify certain fields you would like to export.