Personalise with placeholders

Personalisation allows you to benefit from creating messages for your mass audience that have them still feel personal, give more accurate information and even have custom functionality. For example, each of your contacts can see that you address them by their name, or you can give them custom discount codes.

And it is as simple as copying and pasting a single word. Personalisation with placeholders is text-based and works regardless of the tool you used to create your message. 

Personalisation placeholders are a string of text starting and ending with '# '. You add those to your message, and when your contact opens their personalised message, it will display for them the values corresponding to them in your database. 

Default fields placeholders

The default field names are replaced by the information you have for your contacts in your contacts database. For example: 'Hello #firstname #name# ' becomes 'Hello David Jansen' 

The default values are as follows:

Custom fields placeholders

You can also add your own fields in your contacts database. As soon as you add a custom field, Flexmail will generate a placeholder for it automatically. Click on the link to learn more how to create custom fields.

System placeholders

The system placeholders are automatically generated links you can include in your message.

System placeholders work very well if you add them in the form of a button. Just create a button and add the placeholder as the value of the hyperlink - where you would normally put the URL the button would lead to. The button will automatically assume the value of the placeholder and forward the contact to the right location.

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