Personalise with placeholders
Personalisation allows you to benefit from creating messages for your mass audience that have them still feel personal, give more accurate information and even have custom functionality. For example, each of your contacts can see that you address them by their name, or you can give them custom discount codes.
And it is as simple as copying and pasting a single word. Personalisation with placeholders is text-based and works regardless of the tool you used to create your message.
Personalisation placeholders are a string of text starting and ending with '#'. You add those to your message, and when your contact opens their personalised message, it will display for them the values corresponding to them in your database.
Default fields placeholders
The default field names are replaced by the information you have for your contacts in your contacts database. For example: 'Hello #firstname #name# ' becomes 'Hello David Jansen'
The default values are as follows:
| Default fields placeholders | Description |
|---|---|
| #email# | Contact's email from database |
| #firstname# | Contact's first name from database |
| #name# | Contact's name from database |
| #language# | Contact's language from database |
Custom fields placeholders
You can also add your own fields in your contacts database. As soon as you add a custom field, Flexmail will generate a placeholder for it automatically. Click on the link to learn more how to create custom fields.
System placeholders
The system placeholders are automatically generated links you can include in your message.
System placeholders work very well if you add them in the form of a button. Just create a button and add the placeholder as the value of the hyperlink - where you would normally put the URL the button would lead to. The button will automatically assume the value of the placeholder and forward the contact to the right location.
| System placeholders | Description |
|---|---|
| #show_in_browser# | You can add a link to view the message from a browser - as opposed to viewing the message from the mail app |
| #unsubscribe# | Here your contact will be able to click on your automatically generated unsubscribe link |
| #update# | Here your contact will be able to click on your automatically generated contact information update link |
| #opt-in# | Here your contact will be able to click on your automatically generated opt-in link |
| #forward# | Here your contact will be able to click on your automatically generated forward-link |
Contact data in the profile of your Flexmail account
We encourage you to use the placeholders for your contact information so that if you change any of your contact data you do not need to update any of your message templates and still have them be accurate.
| Contact data | Description |
|---|---|
| #sender_company# |
Your company name - as listed in your Profile |
| #sender_firstname# | Sender first name - as listed in your Profile |
| #sender_lastname# | Sender last name - as listed in your Profile |
| #sender_address# | Sender address - as listed in your Profile |
| #sender_zipcode_city# | Zip code - as listed in your Profile |
| #sender_country# | Country - as listed in your Profile |
| #sender_phone# | Phone number - as listed in your Profile |
| #sender_fax# | Sender address - as listed in your Profile |
| #sender_mobile# | Sender mobile phone - as listed in your Profile |
| #sender_email# | Sender address - as listed in your Profile |
| #sender_website# | Website - as listed in your Profile |