Personalise a message with placeholders
If you add personalization placeholders to your message and send it to a contact you have in your database, they will see personalized content, based on the information you have for them or custom functionality Flexmail generates for you automatically.
Click on the link to learn more about the different types of placeholders.
This article will give you practical examples how to include placeholders in your content with any of our tools you can use to create a message - the Email builder, the Wizard Template and the HTML Editor.
Email Builder
Text element
- Click on a text element to activate it.
- Click on the Insert placeholder dropdown in the Text editor toolbar
Choose the contact field you would like to insert in your message text
Personalized link
- Click on the element you like to add a personalized link on
- Click on Add link in the content section of the element style panel
- Choose Personalized link as link type
- Select the custom field that has the personalized link to for your contacts
Click on Insert link
Wizard Template
- In the Wizard template, you will find the personalisation placeholders at the bottom, below the Link Tracking button. Click on Personalise.
Here, use the personalisation placeholders reference list to discover what is available and just copy the variable (text-based code, starting and ending on '#') and just add it to your text wherever you find it fits.
Alternatively, in your articles via the content editor (the WYSIWYG editor), you can use the placeholder button, similarly to the HTML Editor. See below for more instructions.
HTML Editor
In the HTML Editor, place your cursor in the text, where you want to place a personalisation placeholder. Next, click on the personalisation icon at the top.
From the list, select the variable you are looking for and click on it to place it where your cursor is.
Warning
Make sure you always have an unsubscribe link in your message to enable your audience to opt out of receiving your messages. How? The unsubscribe link will be added to the message automatically unless you deactivate the footer in the general settings. If the footer is deactivated, you will have to add #unsubscribe# to the message manually. Without the unsubscribe variable the email/campaign cannot be sent.