Set up Dynamic Content
Dynamic content gives you the ability to show certain parts of your message to some contacts, but not to others, based on certain criteria. Your content is dynamic because you create one message and its content changes for each contact who receives the message.
Email builder
In the Email builder, you can work with Dynamic content in two ways. One of them is with if-then structures. In the article Setting up dynamic content with if structures, we delve deeper into this more technical approach.
However, the easiest way to implement Dynamic content is by using the structure settings in your Email builder message:
Add or modify Dynamic content settings
Dynamic content settings apply to both the desktop and mobile version of your message
- Click on the structure for which you want to set or adjust Dynamic content. The segment settings panel will then appear on the right side.
In the segment settings, click on the 'Show this structure to' dropdown menu. You can find this in the Visibility section.
- Find the segments where you want to show the structure in the dropdown menu and check them.
- Save your message to retain the Dynamic content settings.
Remove dynamic content settings
Click on a structure from which you want to remove the Dynamic content settings.
You can recognize structures on which Dynamic content is applied by the eye icon in the top left corner:
- In the segment settings panel on the right side, click on the 'Show this structure to' dropdown menu. You can find this in the Visibility section.
Then, at the bottom of the segments dropdown menu, click on the "Clear selection" link to remove the Dynamic content configuration applied to the structure.
- Save your message to retain the changes you made.
Test dynamic content
When your message contains dynamic content, you will receive a dropdown menu in the message preview that allows you to simulate how the message would look for a specific segment.
Wizard Template
The only form of dynamic content that is possible in the wizard template is by adding if-structures in your text. This is, however, not advised because the Wizard was built to create messages by choosing a template and adding content in a simple and easy way. If you want to use Dynamic Content in the most suitable way, we recommend using the Drag & Drop Builder.
Click on the link to learn more about how to set up Dynamic Content via if-structures.
HTML Editor
The only form of Dynamic Content that is possible in the HTML editor is by adding if-structures in your own custom HTML code. Please be informed we do not provide support for custom HTML code.
Click on the link to learn more about how to set up Dynamic Content via if-structures.