Link an opt-in form to a message
One of the ways to share an opt-in form is to link it to your Flexmail messages and send it using an opt-in campaign. With Flexmail you can easily add an opt-in form to your messages through text, images and buttons. To do so, you will need to use the #opt-in# placeholder in those elements. That way you can provide your contacts with the option to subscribe to your messages.
This article will walk you through a helpful example of linking an opt-in form in all of those three tools - the Legacy builder, the Wizard Template and the HTML Editor.
Attention
When you send out a opt-in campaign, all the contacts you send it to would be considered to be inactive in your Flexmail database. This means they will no longer receive campaigns from you unless they click on the link to the opt-in form. Once your contacts clicks on the link their status in your Flexmail database will automatically be changed to active and they will be able to receive your messages again.
Legacy builder
You can drag and drop a text, an image or a button element onto an empty structure or a predefined structure that includes any of those elements onto the canvas.
Text element
In the Element tab you can find the Text element. Drag and drop it onto the canvas over an empty structure.
Highlight the text you want to use as an anchor text for your opt-in form. Then click on the personalisation icon from the text editor menu.
- The placeholder menu will appear which contains 3 sections.
Click on the System placeholders section and then on Opt-in link. The pop up will disappear and the placeholder will be added to your text.
Image element
In the Element tab you can find the Image element. Drag and drop it onto the canvas over an empty structure.
- Next, click on the Image element on the canvas to open the Image properties.
Leave Link as a Link type, but instead of a weblink, simply type the #opt-in# placeholder in the Action field.
Button element
In the Element tab you can find the Button element. Drag and drop it onto the canvas over an empty structure.
- Next, click on the Button element on the canvas to open the Button properties.
Leave Link as a Link type, but instead of a weblink, simply type the #opt-in# placeholder in the Action field.
Wizard Template
In the Wizard Template, you can add an opt-in form to the personalisation elements Articles and Call to action. Linking an opt-in form works similarly for these two elements.
- Click on the Articles element to expand the Articles options.
Click on Add an article to start.
Now you will see a WYSIWYG editor. You can add an opt-in form to the text or images in the editor and to the call to action button at the bottom of the Article properties.
To add an opt-in form to the text or an image, highlight the part of your text or the image you want to make into an opt-in form and click on the personalisation icon. That will open the placeholders menu which contains 3 sections of placeholders. Select the Opt-in link placeholder from the System placeholders section. The pop up will disappear and the placeholder will be added to your text or image.
To add an opt-in form to a button in your article (or call to action element), scroll down to the bottom of your Article properties and give your call to action button a name - Link name. Then click on the Link field, but instead of a weblink, simply type the #opt-in# placeholder.
HTML Editor
In the HTML Editor you can link an opt-in form to a text element, an image or a button. Linking an opt-in form works similarly for these three elements.
Support tip
The WYSIWYG HTML Editor does not have a specific option to add a button. In the article about adding a call to action you can discover a helpful example of how to add a button via HTML. However, please note even though you will find an example in that article, we do not provide support for custom HTML code.
Highlight the item you want to use as an anchor. Then click on the personalisation icon at the top.
That will open the placeholders menu which contains 3 sections of placeholders. Select the Opt-in link placeholder from the System placeholders section. The pop up will disappear and the placeholder will be added to your text, image or button.
