Add a link

Links connect your email to the rest of your digital presence, your website, landing pages, forms, surveys, files, and system pages. You can add links to text, images, and buttons in all three Flexmail message editors.

Link types

• Weblink, External URL, any web address.
• Email address, opens the reader's email client with the address pre-filled.
• Phone number, on mobile, tapping offers to call directly.
• Landing page, a Flexmail landing page.
• Form, a Flexmail form. Responses are linked to the contact's profile.
• Survey, a Flexmail survey. Responses are linked to the contact's profile.
• File, a file from your media library for direct download.
• System page, browser view link, unsubscribe page, or profile update page.
• Personalized link, uses the value of a contact field as the link.
• Anchor, jump link to a specific header element in the message.

Email builder

Text, heading, and list elements

1. Click the element on the canvas to activate it.
2. Select the text you want to turn into a link.
3. Click the link icon in the text toolbar.
4. Choose a link type and enter the URL or select the target.
5. Click Save.

Image element

1. Click the image on the canvas.
2. In the right panel, find the Link section.
3. Choose a link type and enter the target.

Button element

1. Click the button on the canvas.
2. In the right panel, find the URL field.
3. Enter the destination URL or select the link type.

Wizard Template

In the Wizard template, you can add a link through several personalisation elements. 

Logo/Banner

1. lick on the Logo or Banner element to expand the options.  
2. Click on the Browse button to upload your logo or banner.
3. Enter a URL in the Link field.

Articles

1. Click on the Articles element to expand the articles options.

   

2. Click on Add an article to start.

3. Now you will see a WYSIWYG editor. You can add a link to the text or images in the editor and to the call to action button at the bottom of the Article properties.

   
   

   To add a link to the text or an image, highlight the part of your text or the image you want to make into a link. Then click on the hyperlink button at the top. That will open the Insert/Edit Link pop-up. Here you can choose a URL, a file, a landing page, form or survey to link to.

   

4. To edit the call to action button of your article, scroll down to the bottom of your Article properties and give your call to action a name - Link name. Then click on the Link field, on L for landing page, F for form, S for survey or D for document.

   

HTML Editor

1. Highlight the text or click the element you want to link.
2. Click the link icon in the toolbar.
3. Here you can choose a URL, a file, a landing page, form or survey to link to.
4. Click OK.

Form and survey links: a note on contact tracking

When you link to a form or survey using the Form or Survey link type, the response is automatically connected to the contact who clicked the link. Their answers are added to their profile and, for surveys, appear in survey reports attributed to that contact. If you paste the form URL directly as an external (web) link, responses come in anonymously without any contact connection.

Pro tips

• Give every link a unique tracking name in the Link tracking section, especially when the same URL appears more than once in a message. Distinct names let you see in reports which element drove the click.
• Use the System page link type to add an unsubscribe link, browser view link, or profile update link anywhere in your message body, not just in the footer.

Common mistakes to avoid

• Pasting form or survey URLs as plain external links. Use the Form or Survey link type to preserve the contact connection.
• Forgetting to add links to images. Readers expect images to be clickable, if you have a banner image, add a link to it.
• Not configuring link tracking after adding links. Go to the Link tracking section before sending to make sure the links you want to track are set up correctly.

Next steps

• See "Link tracking" for how to configure and measure link performance in your campaigns.
• See "Link to forms, surveys, and landing pages" in the Linking to other features section for a full guide to those link types.
• See "Add a call to action button" for specific guidance on CTA buttons.

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