The webversion of your message
Every email campaign you send has an automatically generated web version, a copy of your email accessible via a URL in a browser. Flexmail adds a "View in browser" link to your email header by default. The web version is easy to set up and provides real benefits for accessibility, sharing and reach.
Why the web version matters
Rendering fallback
Email clients are inconsistent. Even after testing, some contacts may see a broken layout due to their specific combination of email client, browser or corporate email settings. The web version gives those contacts a reliable fallback, as it always renders correctly in a browser.
Sharing
A contact who wants to forward your email to a colleague can simply copy the web version URL. This also means your email content can be shared on social media or linked from other channels.
Analytics
Contacts who open the web version generate a separate page view. If you have Google Analytics tracking set up on your links, visits to the web version can be tracked and included in your overall engagement data.
The browser view link
Flexmail automatically adds a "View this message in your browser" link to your email header. If you have disabled this in your header settings, contacts can still access the web version if you add a link to the "Email web view" system page anywhere in your Email Builder message.
Support tip If your email contains a resource that people might want to return to later, such as an event summary, a guide or a checklist, consider sharing the web version URL separately on social media or in a follow-up email. It expands the reach of your content without extra design work.
Common mistakes to avoid
- Disabling the "Show message in browser" link without manually adding a link with the placeholder
#show_in_browser#or the "Email web view" system page. If both are absent, contacts with display issues have no fallback option. See "Email header and email footer" to manage these settings. - Assuming that the web version is always up to date. If you send a campaign and the message is edited later, the web version reflects the state of the message at the time of sending, not as a live document.
- Leaving the web version out of your content planning. For email content with lasting value, the web version URL is an asset. Treat it accordingly.
Next steps
- Check your header and footer settings via Settings > Update header and footer to confirm that the "View in browser" link is active.
- For your next email with high-value content, such as a guide, a report or an event recap, share the web version URL on your social channels after sending.