Combining segmentation rules

You need segmentation to divide your general database into more relevant target groups. In Flexmail, you build your target group using a step-by-step plan.

How to get started?

First, decide who you want to reach specifically with your email campaigns. What does this target group look like, and which features do the contacts have in common? This could be a field of interest, for instance, or specific contact information. After you have obtained this information in Flexmail, you can base your segmentation on it.

If you would like to look at this more closely, you can use a step-by-step plan that we have drawn up especially for you.

The segmentation rules possible

In Flexmail, you can perform segmentation on the basis of the following data:

Contact fields

• Text
  • equals
  • does not equal
  • includes
  • does not include
• Numerical
  • equals
  • does not equal
  • is smaller than
  • is larger than
• Date
  • equals
  • does not equal
  • is smaller than
  • is larger than
• Multiple choice
  • equals
  • does not equal

Creation date (the date on which your contact was added to your account)

• was created on
• was created by
• was created after

Language

• equals

Interests

• is subscribed to interest
• is not subscribed to interest
• is unsubscribed from interest

Interaction

• Campaign
  • has received campaign
  • has not received campaign
  • has opened campaign
  • has not opened campaign
  • has clicked link in campaign
  • has not clicked link in campaign
• Forms
  • has completed form
  • has not completed form
• Surveys
  • has completed survey
  • has not completed survey
• Landing pages
  • has visited landing page
  • has not visited landing page

Opt-in

• has subscribed via
• has not subscribed via

Combining segmentation rules

You can build a segment with one segmentation rule, such as language. If you have the availability of more useful data, you can also combine the segmentation rules.

All/one of the conditions

Once you have added a second segmentation rule or parameter, we ask you whether the contacts should meet all conditions or one of your selected conditions to be a member of your segment/target group.

The following examples will make the difference clearer:

All conditions:

My contact has to:

• be subscribed for the interest promotion
• as well as live in the province of Antwerp

to be allowed to be a member of the ‘Promotion Antwerp’ target group.

In this example, merely living in Antwerp does not suffice to be allowed to enjoy this specific promotion in my campaign.

One of the following conditions:

My contact has to be subscribed:

• either for the interest ‘promotion’
• or the interest ‘new products’
• or the interest ‘sustainable toys’

to be allowed to be a member of the ‘Launch Ecotoys’.

I am launching a new line of ecologic toys by means of a launch promotion. I think that this offer could be interesting for a specific group of people. In this example, it would suffice if at least one of the criteria above is met to receive an email about my new launch.

Are you looking for even more inspiration for your own database? Here you can find a detailed example of a database with a combination of own fields and interests and the related segments.